Terms of Service

Last updated: 9 November 2026

These terms explain the rules for using BloodyLoser.com (the “site”). In these terms, “we”, “us” and “our” mean BloodyLoser.com, and “you” means anyone who visits or uses the site. By using the site you agree to these terms. If you don’t agree, please don’t use the site.

1. What the site is

Bloody Loser is a unisex lifestyle brand. The site shows our clothing, accessories, food, drinks, places to eat and stay, holidays and community. You can read stories, join the Bloody Loser Society, share your own story, apply to make products for us and send us music.

You cannot buy anything on the site at the moment. Products and places shown are there to tell you about the brand. If we start selling through the site, the sale will be covered by separate terms that you will see before you pay.

2. Society accounts

• You must be 18 or over to create a Society account.
• Give us your real name and an email address you use. The name on your account is shown on any story we publish.
• You log in with a one-time code we email to you, so keep your email account secure and never share a code with anyone. You are responsible for what happens on your account. Tell us straight away if you think someone else has used it.
• One account per person. Accounts can’t be sold or passed to someone else.
• Your account is free. We may add features to it, change them or remove them.

We can suspend or close an account if we reasonably believe it breaks these terms, is being misused or puts other people at risk. You can ask us to close your account at any time.

Member discount. Registered Society members get 5% off the price of products and services bought directly from Bloody Loser. For every friend who joins the Society using your personal invite link, you get an extra 1% off, for up to 5 friends, so the most you can get is 10%. A friend counts only if they open your link, join within 30 days with an email address that was not already a member, and keep an active account; if their account is closed it stops counting. You may not create accounts for yourself or for people who have not agreed to join, and we can remove referral credit that we reasonably believe was gained this way. To get your discount, buy or book using the email address on your Society account while your account is active. The discount can’t be exchanged for cash, applies only to things sold by Bloody Loser itself (not other shops or partners), and is not added to purchases made before you qualified. We may change or end the discount in the future; any change won’t affect orders already placed.

3. Your stories

When you share a story:

• it must be your own story, written by you, and true as far as you know;
• you keep ownership of it, and you give us a free, worldwide, non-exclusive licence to publish it on the site and on Bloody Loser’s social media and newsletters, with your name, and to make small edits for length, spelling or safety. This licence continues for stories already published, but if you ask us to take a story down we will remove it from the site;
• we read every story before it goes live, and we decide whether to publish it. We don’t have to publish a story or explain why we haven’t;
• don’t include other people’s private details, such as full names, addresses or photos, without their permission.

4. Things you must not do

You must not use the site to:

• post anything unlawful, hateful, threatening, harassing, sexually explicit or defamatory;
• pretend to be someone else, or post content you don’t have the right to share;
• send spam, advertising or chain messages;
• try to break into the site, other people’s accounts or our systems, or upload anything harmful such as viruses;
• copy content from the site in bulk, including with automated tools, without our written permission.

5. Making products for Bloody Loser

Sending an application through the Sell Differently page does not create any agreement or commitment by either side. If we want to work with you, we will agree the details with you in a separate written agreement, including payment, who owns the designs and how long the product stays exclusive to Bloody Loser. As the page explains, products made for us are sold under the Bloody Loser brand and can’t be supplied to other companies.

6. Showing us your talent

When you send us your talent (for example music, dance, comedy, art, photography, film or writing), you confirm that the work is yours or that you have permission from everyone who owns the rights to it, including any music or samples, and that everyone who appears in it has agreed to you sending it. Sending it lets us watch or listen to it and contact you. It does not give us the right to publish it. We will not put your work on our channels or use it at our events until we have agreed it with you. We don’t have to reply to every submission or use anything we are sent.

7. Our brand and content

The Bloody Loser name, logos, artwork, photos, designs and text on the site belong to us or to the people who licensed them to us. You may view and share links to the site for your own personal use. You must not copy, sell or reuse our brand or content, or make products using it, without our written permission.

8. Links to other sites

The site may link to other websites, such as music platforms or social media. We don’t control those sites and aren’t responsible for their content or how they use your information.

9. Availability

We try to keep the site running and accurate, but we don’t promise that it will always be available, error-free or up to date. We may change, pause or close any part of it.

10. Our responsibility to you

Nothing in these terms limits our responsibility where the law does not allow it to be limited, including for death or personal injury caused by our negligence, or for fraud. Apart from that:

• the site is free to use, and we are not responsible for any loss that was not reasonably foreseeable, or for business losses such as lost profit or lost opportunities;
• we are not responsible for content posted by other people, including members’ stories, which are their own views.

If you are a consumer, you have legal rights that these terms do not affect.

11. Your personal information

We use the details you give us, such as your name and email address, to run your account, review and publish your stories, and reply to applications and music submissions. We don’t sell your details. Our Privacy Policy explains this in full. We only use Google Analytics cookies if you accept them in the cookie banner, and you can change your choice at any time with “Cookie settings” at the bottom of every page.

12. Changes to these terms

We may update these terms from time to time, for example when we add new features. The date at the top shows when they last changed. If you keep using the site after a change, the new terms apply.

13. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales can deal with any dispute. If you live in Scotland or Northern Ireland, you can also bring a claim in your local courts.